It's Official: Hollywood Is Beyond Creatively Bankrupt

I have no words. From the Hollywood Reporter:

Mattel, which said in November it had no plans for any feature films, now said it is in talks with top Hollywood talent for theatrical releases about Barbie and Hot Wheels, whose movie option with Sony Pictures expired this year. A movie based on Mattel's 1980s He-Man and the Masters of the Universe toy line is in development at Warner Bros. Pictures, with Joel Silver attached to produce, sources close to the studio said.

"As a fellow toy company, we're thrilled with the success of 'Transformers,' " said Richard Dickson, Mattel Brands senior vp marketing, media and entertainment, worldwide. "Its success certainly has added momentum to the discussions that we've been having about our own properties being executed as theatrical releases."

Mattel is even discussing bringing some of its game and puzzle brands to life through entertainment; it's in talks with Hollywood partners to turn Magic 8 Ball (I.W. ??!) into a theatrical release and its popular Uno card game into a TV game show. Dickson said Mattel expects to announce an Uno TV game shortly and a new option for a Hot Wheels movie before year's end. Hasbro, repped in Hollywood by WMA, is in discussions with Paramount Pictures about a G.I. Joe movie produced by Lorenzo di Bonaventura and is considering films or TV shows for its Ouija Board, Candy Land, Clue, Trivial Pursuit and Monopoly games.

From I.W.: *sigh*